01\ Strong independent research and development capability:
Xinxing Food has excellent independent product development capabilities, focuses on attracting R&D talents, strengthens cooperation with R&D institutions, and focuses on building R&D production lines.
R&D talent→ We have 6 R&D process engineers, including 1 senior consultant from Jiangnan University and 2 senior process engineers from Mondelez;；
Research and Development Cooperatio→ The company has signed a new product development strategic cooperation agreement with the R&D department of Jiangnan University, providing 5 new products per month.
R&D production line→ The company has invested heavily in a MINI type R&D production line, focusing on the research and production of a series of products including resilient cookies, fermented cookies, crispy cookies, sandwich cookies, and cookies.
02\ Product System Diversification:
Xinxing Food focuses on the research and development, production, OEM, and marketing of healthy and leisure foods such as biscuits and cookies. The products produced by the company are diverse in categories and flavors, with no intermediaries and reasonable prices, meeting the taste buds of different age groups.
03\ Strategic Partner Stabilization
Xinxing Food is committed to providing OEM outsourcing services for domestic and foreign high-end customers with different needs, and developing and producing new products according to the needs of different customers. Currently, the company has established long-term and stable strategic partnerships with several well-known domestic enterprises, including Three Squirrels, Liangpinpuzi, Baicaowei, Laiyifen, Yonghui Supermarket, and NetEase Yanxuan.
04\ Strong landing productivity
Xinxing Food has strong landing productivity. In addition to developing and producing a series of products such as biscuits and cookies, it can also provide integrated service processes such as biscuit design, packaging design, and logo design according to the exclusive customization needs of customer groups. With strong landing productivity, it can provide customized services and solve problems for brand owners.
05\ Product quality guaranteed：
Xinxing Food has established strict product selection mechanisms, traceable production management mechanisms, and rigorous testing standards, deeply controlling important links such as raw material screening, processing and production, packaging and warehousing, to ensure that the production process of products is controllable and the quality is guaranteed.
06\ Backend supply chain improvement
New Star Food has established a comprehensive backend supply chain system, starting from receiving customer concepts or samples, providing integrated nanny style services based on different customer needs, including "product analysis - raw material selection - product formula and technology research and development - product price analysis and control - product packaging customization design - product landing production - one-stop sales".