Fujian Xinxing Food Co., Ltd. was established in 2010 with a registered capital of 66.68 million yuan. It is a comprehensive food company that deeply cultivates healthy and leisure foods such as biscuits and cookies, integrating research and development, production, OEM, and marketing.
Xinxing Food has strong comprehensive strength, investing 60 million yuan to build a 75000 square meter factory on its own land, covering a 25000 square meter cookie production workshop, a 5000 square meter cookie production workshop, a 20000 square meter warehouse, and an office management center
As an OEM manufacturing enterprise specializing in product research and development, as well as product upgrade customization services, Xinxing Food Equipment has strong capabilities. The company has introduced industry-leading R&D, production, and testing equipment, equipped with advanced domestic R&D rooms, laboratories, and has 3 100000 level purification production workshops and 12 automated production lines.
The company believes that talent is the core competitiveness of enterprise development, and gathers professional talents with rich experience in research and development, production, quality management, marketing, etc. to build a core team of over 1000 people.
Since its establishment, the company has adhered to the development concept of "natural, healthy, and delicious" health food, formulated strict selection mechanisms and traceable production testing standards, and controlled important links from raw material screening to processing, packaging, and warehousing, striving to present more categories and flavors of leisure food. The company has excellent production capacity, with a daily output of over 300 tons and an annual output value of over 1.7 billion yuan.
Relying on excellent production capacity, strict quality control system, and high-quality marketing channels, the company has won recognition and favor from many channel brand customers. Over the years, the company has established long-term and stable strategic partnerships with well-known domestic enterprises such as Three Squirrels, Liangpinpuzi, Baicaowei, Laiyifen, Yonghui Supermarket, and NetEase Yanxuan.
Since its establishment, the company has adhered to its original intention and persistent progress, with the goal of "pursuing perfect quality and creating a high-quality brand". It has continuously introduced new equipment, optimized new technologies, and developed new products. In the future, the company will adhere to the path of healthy food and build a high-quality, leisure oriented, and healthy leisure food enterprise with a digital and intelligent organizational management model.
[ Talent concept ]
Putting people first, prioritizing morality, and valuing the use of talents and abilities;
Talent is the core competitiveness of enterprise development. New Star Food not only needs to discover valuable people, but also continuously enhance personal value and achieve greater personal value, thus achieving the synergy between personal value and enterprise value.
[ Service idea ]
Give employees the opportunity to practice their values together; Provide products and add value together
To enhance value together with customers; To create value together with society.
[ Business philosophy ]
Value creation, innovation driven, long-term planning;
Commercial value is the maximum value of a company's existence, covering social value, economic value, livelihood value, and humanistic value. Xinxing Food adheres to the core business philosophy of "value creation" and regards it as the eternal original intention of the enterprise.。
[ Management Philosophy ]
Lean management, intelligent innovation, and excellent service;
As a leisure food industry university research enterprise, Xinxing Food adheres to the management path of "natural, healthy, and delicious" food development, production, marketing, and service.
[ Corporate Mission]
Concentrate efforts and innovate the construction of comprehensive enterprises for leisure food;
Beyond oneself, craft more healthy food for customers and society.
[ Corporate Vision ]
Practice the dream of becoming a new star and create a brilliant new star in the domestic leisure food industry!
[ Corporate Values ]
Lead the team to become valuable individuals and lead the company to become a valuable enterprise.
[ Corporate Spirit ]
| —— Professional / | Survive through professionalism and make your career more outstanding Professionalism is not only a concept of seeking expertise and practicality, but also a way of thinking |
| —— Efficient / | Seeking protection through responsibility, making the cause have emotions Responsibility is not only a promise that holds true, but also a wisdom |
| —— Responsibility / | Seeking protection through responsibility, making the cause have emotions Responsibility is not only a promise that holds true, but also a wisdom |
| —— Service / | Seeking win-win through service, elevating the career to a higher level Service is not only a development that progresses hand in hand, but also a spirit |