Since its introduction to China in 2010, Private Label Fair (PLF) has been committed to promoting the healthy development of retailers' private brands in China and even the Asia Pacific region. Along with the Global Private Label Fair in Chicago and the Global Private Label Fair in Amsterdam, PLF is known as one of the three major private label series exhibitions in the world. The current global market share of self owned brands is showing a rapid growth trend, and domestic online and offline retailers are increasing their strategic investment in self owned brand business. The sales, categories, and quantities of self owned brand products are increasing year by year, and the production demand of self owned brand business is explosively increasing. The new zero supply cooperation model is changing the situation of commodity circulation in China's retail industry.
The 16th Global Private Label Products Asia Exhibition (PLF) It is a high-quality trading platform for developing a full range of self owned brand products for omnichannel retailers. After 13 years of development, it has helped more than 5000 domestic factories successfully establish direct cooperation with overseas domestic retailers. Through cooperation models such as direct procurement, customization, co branding, and export, it has entered the retail channel and enjoyed the dividends of the rapid development period of self owned brands. The total area of this exhibition exceeds 80000 square meters, which is a 30% increase from the previous edition. More than 1400 global exhibitors will showcase in home daily necessities, personal care and cleaning, fresh ingredients, pre made food, baked goods, livelihood food, leisure food, German chocolate, alcohol and beverage blending, nutrition and health care, pet supplies and other sections. It is a platform that helps high-quality factories establish KA cooperation channels, optimize business structure, and improve production. Efficiency and a broad platform for expanding global retail business.
